3P1 Case Study.
User Centred Design for Entertainment Industry.
Our products are made by humans, for humans. Tactility and usability are incredibly important to 3P1’s design team, ensuring that products are a pleasure to use, rather than a hindrance.

Our product development team tackled the problem faced.
Light shows may consist of hundreds if not thousands of airborne drones, which all need to operate in unity. Ensuring each drone is operational and ready for flight is essential for a successful show. Batteries are charged in bulk and individually inserted into each drone prior to flight. Along with optimising the drone’s body for flight, our design team was tasked with minimising the time it takes for a user to open the drone, insert the battery and replace the door, thus reestablishing a weather-proof seal. Precious seconds lost, when multiplied across the entire fleet, can amount to a substantial impact on show preparations.
Our understanding of human interaction and sympathy towards the needs of the user ensures they are accounted for from the onset of every project we work on.